Guide to Purchasing Wholesale Beauty Supplies for Your Retail Store


Starting your own business is tough, especially in the competitive beauty world. One of the biggest challenges is where to source your wholesale beauty supplies from. Picking the right wholesale beauty suppliers is important because it affects profitability. When looking for places to get beauty, cosmetics, and hair supplies for your store, it can feel overwhelming because there are so many options and lots of competition.

Finding beauty wholesale suppliers in VA, NC & SC isn’t just nice to have; it’s essential if you want your business to succeed and grow. This Atlantic Dominion Distributors guide helps beginners in the beauty business determine how to get wholesale beauty supplies from a reputable wholesaler. Read on to learn more.

What Wholesale Beauty Products Are Best for My Retail Store?

When stepping into the beauty industry by introducing these options into your store, one of the first steps is to consider the range of products you plan to offer carefully. This decision should align with the type of business you picture and the target market’s needs.

For example, a store focusing on sustainability might lean towards stocking various all-natural beauty products. Meanwhile, a retail store specializing in hair services would benefit from partnering with trusted manufacturers for a curated selection of hair care items.

Generally, for a beauty store, the inventory might include a diverse mix of the following:

  • Mascara: A staple for many makeup enthusiasts. Some brands offer volumizing and lengthening mascaras. Technicolor lashes are a trend to watch!
  • Setting Spray: Dewy setting sprays are a hit. Look for fine mists with aloe, hyaluronic acid, and squalene ingredients.
  • Lip Gloss: Look for popular plumping lip glosses that add volume and shine.
  • Fragrances: Fragrances from big-name brands and celebrities are trending right now, as well as enticing sets.
  • Moisturizers and Skincare: Everyone’s got to have their go-to skincare for soft, healthy skin. Choose face lotion with SPF, cleansers, exfoliant scrubs, and retinol serums. 
  • Brows and Nails: Eyebrow pencils and gels, press-on nails, nail glue, and different nail polish colors and types are necessary.
  • Beauty Tools: From the basics like tweezers and clippers to other hand-held grooming devices, it’s the little things that count.
  • Hair Products: Shampoos and conditioners keep things basic, but then there are full-size and portable dry shampoos, hairspray, heat protectant spray, different types of brushes, hair clips, and other accessories that are C-store staples.

How Do I Find the Right Vendors?

Finding the best vendors for your beauty store might seem overwhelming because so many are out there. The trick is to look for wholesalers who can give you what you need, from the types of products to the amount you want to buy, without sacrificing quality. Taking time to find these suppliers is key because they will affect what you can offer your customers and how happy your customers will be.

Start by asking people you trust in the business for recommendations. Good advice from them can lead you to suppliers who have proven to be reliable and provide top-notch products and services. The internet is also a great place to look. Aim for suppliers with many good reviews and a strong online professional presence. Checking their record with the Better Business Bureau or similar groups is a smart move, too.

Don’t forget about trade shows. They’re great for meeting suppliers in person, checking out their products, and starting a relationship that could help you down the line. Although it might take a bit to find the perfect vendor, getting quality products, great prices, and reliable service is worth it. Plus, having a few vendors on your list is a good strategy to ensure you always have what you need.

How Do I Set My Order Size?

One tip to remember when purchasing wholesale beauty supplies is that the more you buy, the deeper your discount. Purchasing in volume is a big commitment, but it’s possible to start smaller and work your way up to larger orders as your business grows with your wholesale distributor’s assistance. It’s important to know that your vendor may have minimum order requirements. If you’re uncertain about making a large purchase, you can always ask for a sample before committing to a bigger order.

To determine your order size accurately, go through your business records to calculate how much product you typically use within a set period. This historical data can act as a guide to help you make informed decisions about the quantity of supplies to order. Finally, place your first order with confidence. Over time, you’ll build strong relationships with your chosen vendors, and your distributor will help you establish them, as they already have ties with the many vendors in the market. Once you become accustomed to ordering beauty supplies wholesale, the benefits of retail purchasing become clear — from cost savings to having a steady supply of products.

Atlantic Dominion Distributors offers over 400 health and beauty items from popular manufacturers like Lil Drug, Halls, Trojan, and Procter & Gamble. For more information on our offerings, contact us today.