Top 10 Personal Care Essentials That Every Convenience Retailer Should Stock


Today’s on-the-go lifestyle has expanded the traditional shopping patterns of customers seeking health and beauty products. After all, personal care needs don’t stop during travel, work, parenting, or the middle of the night. And they don’t wait. 

Whether it’s a headache, digestive issues, a child with an earache or a scraped knee, or just a desperate need for some mouthwash or dry shampoo before a date, fast access is key.

With a one-track mind and more urgency than a snack run involves, customers will make a beeline for a convenience store, one-stop shop, or even a vending machine, counting on the ability to pick up the personal care product they need swiftly. This is why it’s so important for quick-stop shopping retailers to ensure that their inventory always includes various health and beauty care merchandise.

Health and beauty wholesale distributors can help tackle this task. By partnering with a distributor, retailers can access multiple manufacturers’ diverse personal care product offerings while taking advantage of discounted prices, supply chain optimization, and industry expertise and support — all from one source. Read more about the benefits of working with beauty and personal care wholesale distributors in the blog, Expanding Your Product Line with Health and Beauty Wholesale Distributors.

When thinking about which health, beauty, and personal care products to order from your distributor, make sure these ten top-selling essentials are on your list:

1. Pain Relievers

Pain has the potential to ruin anyone’s day, but the day must go on. Trial-size or single-dose pain reliever packs are often sought out in the convenience retail setting — some customers likely have a supply stocked at home and don’t want to spend unnecessary money. However, having the option to buy a full-size package is also desirable. It’s best to carry both, along with a variety of pain relief drugs, for different preferences, ages, and types of pain.

2. First Aid Supplies

When someone gets hurt, it’s not the ideal time to discover that you don’t have any first-aid supplies with you, but it happens. Items for cuts, scrapes, insect stings, burns, and other minor injuries include must-have products like bandages, antibiotic ointment, itch-stopping cream, and antiseptics.

3. Cold, Flu, Allergy and Sleep Support

From coughs and sniffles to sleeplessness and allergic reactions, the demand for antihistamines, decongestants, fever reducers, cough drops, cough medicine, sleep aids, vitamins, and supplements is high. Be sure to stock all the above so your customers can grab their favorite remedy and start feeling better quickly!

4. Gastrointestinal Relief

Digestive problems present a particularly pressing need for fast relief, no matter the time or place. Carrying preferred brands of over-the-counter meds to alleviate nausea, heartburn, diarrhea, indigestion, and upset stomach is a no-brainer.

5. Sexual Health and Family Planning Products

A report on 2022 dollar sales of personal care products in U.S. convenience stores ranked sexual health products at the top of the list by far. Meet this clear customer need for convenient access to products that support protection, intimacy, and family planning by supplying condoms, pregnancy tests, and other sexual wellness merchandise.

6. Travel-Sized Toiletries

The basics of daily personal care are non-negotiable needs that many convenience store customers have, whether they forgot to pack a certain necessity for a trip or suddenly ran out of an everyday item. Dental care items like toothbrushes, toothpaste, mouthwash, and floss are a must-have category. Other commonly purchased items include soap, body wash, hand and body lotion, nail care (clippers, files, polish remover, etc.), makeup removal items, deodorant/antiperspirant, facial skincare products, eye care items, sunscreen, and lip balm. Travel-sized packaging for many of these items is popular and convenient for those on the go. 

7. Sanitizing/Hygiene Products

The COVID-19 pandemic led to an increased demand for hygiene products such as hand sanitizers, disinfecting wipes, hand cleaning wipes, and disposable face masks. While the intensity of this demand may vary over time, these products will likely remain important items in convenience stores.

8. Menstrual and Bladder Care Products

This is another super important category not to miss. A solid variety of feminine hygiene items, including sanitary napkins, tampons, liners, and adult incontinence products, is an offering that customers need to be able to purchase quickly and easily, so keep familiar brands well stocked at all times.

9. Hair Care and Grooming Items

Let’s face it: Dealing with hair is part of most people’s routine. Washing it, styling it, shaving it, and more — these are all tasks that will send customers into your store for a quick solution that they can’t go without. Maintain a good inventory of hair care and grooming products such as shampoo (traditional and dry), conditioner, styling products like spray and gel, razors, shaving supplies (gels, creams, and waxes), and hair removal products.

10. Toilet Paper and Other Necessities

Running out of toilet paper strikes panic in the best of us, especially since the infamous 2020 shortage. In addition to stocking that all-important item, don’t forget to carry other general family care merchandise like diapers, wipes, and facial tissues.

Personalized Service for the Personal Care Needs of Your Customers

Looking for reliable health and beauty distributors who will work closely with you, provide outstanding customer service, and ultimately strengthen your profitability? Atlantic Dominion offers a comprehensive selection of more than 400 items in the health and beauty category from top manufacturers such as Lil’ Drug Store, Halls, Trojan, and Procter & Gamble, so your customers can find the familiar brands they’re looking for when it matters most. 

Providing convenience stores in Virginia, North Carolina, and South Carolina with next-day delivery service, Atlantic Dominion Distributors streamlines the process of keeping your shelves stocked. We take pride in our long-standing history of tailoring distribution services to our clients’ needs, and we’d love to help your unique business succeed. Contact us today.