As we flip the calendar to December and the holiday season approaches, the demand for snacks soars. This festive period is a golden opportunity for wholesale snack distributors to capitalize on the seasonal demand.
Interestingly, a study by the Snack Foods Association (now known as SNAC International) revealed that convenience store owners who capitalize on seasonal demands by stocking wholesale snacks can experience an increase in sales of up to 30%.
So, let’s deck the halls with boughs of holly and, more importantly, with the best salty snacks and sweet delights for the 2023 Holidays! In this blog post, we’ll unwrap the potential of working with wholesale food distributors during the most wonderful time of the year.
What is Seasonal Demand?
Seasonal demand refers to fluctuations in consumer purchasing habits that correspond with seasonal changes or specific holidays. These shifts can significantly affect various industries but are particularly prevalent in the snack market. For instance, consumers tend to purchase more snacks for parties and gatherings during festive seasons or major sporting events. The spike in demand during these periods presents a lucrative opportunity for both retailers and wholesale snack distributors.
Take, for example, the Super Bowl. This widely watched sporting event is famously associated with an uptick in snack consumption. Retailers who stock up on the best seasonal merchandise from wholesale food distributors before the kickoff often see a significant sales boost. Similarly, holidays like Christmas, New Year, or even National Popcorn Day can drive consumers to buy more snacks, pushing the demand (and profits) higher. By knowing and using these seasonal demands to their advantage, wholesale snack distributors and retailers can optimize their inventory and maximize their sales.
5 Strategies for Capitalizing on Seasonal Demand
Learning the Market Trends
As a wholesale snack distributor, knowing the trends in snack consumption can significantly influence your business strategy. Analyze the market data to identify periods of high demand. Knowing when consumers are likely to buy snacks helps you to plan your inventory accordingly.
Offering a variety of snacks can attract more buyers. Mix the best salty snacks with sweets and other savories to cater to different preferences. This tactic can help keep your customers interested and excited about your offerings.
Collaborate with Retailers
Building solid relationships with retailers can ensure a steady flow of orders. Work in tandem with them to understand their needs and offer products that meet their customers’ requirements and preferences.
Marketing and Promotion
Use targeted marketing strategies to promote your products during high-demand seasons. Offering discounts and special bundles can increase visibility and attract more customers.
Ensuring your products’ quality is crucial to retaining your customers. Collaborate only with the best wholesale food distributors who guarantee high-quality products.
Best Salty Snacks for Special Events
- Potato Chips: Stocking your C-store’s shelves with chips during the holiday season is a must. It’s a timeless, universally loved snack, perfect for all occasions. You can never go wrong with a good barbeque chip or hot Cheeto. Don’t forget the dip!
- Herbed Pretzels: An iconic snack with a hint of herbs, perfect for every gathering. Customers can get creative with what they choose with their pretzels, but stocking these is also another must.
- Healthy Baked Carrot Chips: For those seeking a healthier, yet tasty, snack option. There are plenty of vegetable chip straw options out there.
- Low-Carb Copycat (or regular) Cheez-Its: A beloved, low-carb snack for late-night indulgence. Make sure your store offers different options for the health-conscious customer, like low-carb, sugar-free, and low-fat snacks.
- Peanut Butter Chex Bars: A sweet, salty, and crunchy snack with a delightful texture.
Best Sweet Snacks for Special Events
- Chocolate Bars: A classic sweet treat that comes in various flavors to suit different palates (We are big fans of chocolate bars from Hershey Foods!).
- Candy Canes: Candy canes are a classic holiday treat perfect for special events. They come in peppermint, cherry, cinnamon, and more.
- Gourmet Popcorn: Popcorn coated with caramel or chocolate provides a sweet alternative to the traditional salty version.
- Cookies: Cookies are a classic sweet treat that everyone loves. You can find a variety of cookies, such as chocolate chip, oatmeal raisin, and sugar cookies.
- Cupcakes: These mini versions of cake are not only delicious but also add a fun and festive touch to any gathering.
Want more information on salty and sweet snack trends in the wholesale industry? Read our blog!
Don’t Forget To Choose the Right Wholesale Food Distributor
Choosing the right wholesale food distributor can make all the difference to your business. Consider factors like quality of products, reliability, timely delivery, and customer service. A good distributor should be responsive, flexible, and able to meet your specific needs.
Make the smart choice— choose Atlantic Dominion. As one of the leading wholesale food distributors, we promise superior service, diverse product offerings, and consistent quality. So why wait? Embark on a successful snack-selling journey by contacting us today!